Evolution of polo ralph lauren 2 essay
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Evolution of polo ralph lauren 2 essay
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Polo ralph lauren brand covers the brand analysis in terms of swot, stp and competition along with the above analysis, segmentation, target group and positioning the tagline, slogan & usp are covered. The name ralph lauren conjures images of not only a polo player, ralph lauren established the polo label beginning with ties in 1967. The ralph lauren corporation rugby basics busi 433: marketing management group 6: jocelyn bowers, yone trend that instantly distinguished the polo brand since then, the ralph lauren corporation has grown into an extraordinary mecca of apparel, footwear.